Become an Authorized NY Cake Retail Partner
Carry the NY Cake brand in your baking supply store and receive wholesale pricing with strong reseller margins, MSRP protection, and territory consideration.
NY Cake has been a trusted name in baking and cake decorating supplies since 1991. We manufacture and distribute our own branded line of silicone baking molds, silicone chocolate molds, cake pans, decorating tools, and specialty baking products.
As an approved retail partner, you gain access to exclusive wholesale pricing on NY Cake branded products designed for strong retail sell-through and consistent margins.
Wholesale Pricing & Retail Margins
NY Cake retail partners receive wholesale pricing on all approved NY Cake branded products, with margins of up to 50% off MSRP.
We enforce MSRP (Minimum Advertised Price) to protect our retail partners and prevent undercutting in the marketplace. This ensures consistent pricing and protects your profit margins.
Retail partners benefit from:
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Strong margin potential on NY Cake branded products
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MSRP enforcement to protect resale pricing
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Retail-ready packaging and barcoded products
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Established brand recognition in the baking industry
Our goal is to build long-term partnerships with specialty baking supply stores and retailers who value brand integrity and consistent pricing.
Who Qualifies as a Retail Partner?
The NY Cake Retail Partner Program is designed for approved retail businesses that resell baking and cake decorating supplies.
Qualified partners include:
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Retail baking supply stores
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Cake decorating shops
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Specialty kitchenware retailers
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Online baking supply stores
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Approved distributors
A valid resale certificate is required for approval.
Order Requirements & Flexibility
We recommend an initial order of 6 units per style to properly test product sell-through in your store. However, we understand that new partners may wish to test smaller quantities before expanding their selection.
There are no mandatory case pack requirements.
We work with our retail partners to build sustainable, long-term growth.
Territory & Brand Protection
NY Cake values strong, long-term retail relationships.
We offer territory consideration to approved partners and maintain controlled distribution of NY Cake branded products. Our MSRP enforcement policy protects your pricing and helps prevent market undercutting.
We are committed to building partnerships that support sustainable retail growth and brand integrity.
Wholesale Baking Supplies for Retail Stores
NY Cake supplies wholesale baking supplies to approved retail partners across the United States. Our wholesale program is designed specifically for baking supply stores, cake decorating retailers, specialty kitchen shops, and culinary supply businesses that want to carry a trusted national baking brand.
Unlike large warehouse distributors, NY Cake offers branded wholesale baking supplies with MSRP protection, strong retail margins, and flexible minimums for independent retailers.
If you are searching for a reliable wholesale baking supplies distributor that supports retail growth and brand integrity, NY Cake provides a structured, professional retail partner program.
NY Cake — A U.S. Baking Supply Manufacturer & Distributor
NY Cake is not just a retailer — we are a manufacturer and national distributor of professional baking and cake decorating supplies. Our NY Cake branded product line includes:
• Cake pans
• Silicone baking molds
• Silicone chocolate molds
• Cake decorating tips
• Specialty baking tools
• Professional decorating accessories
We supply retail baking stores, cake decorating shops, culinary supply stores, and specialty kitchen retailers across the United States.
As an authorized NY Cake Retail Partner, you gain access to:
• Wholesale pricing up to 50% off MSRP
• Protected brand pricing and MSRP enforcement
• Low minimum starting quantities (as low as 6 units per style)
• No required case packs
• Nationally recognized brand support
NY Cake products are designed for strong retail sell-through, professional packaging, and consistent quality that customers trust.
How to Apply
If you are interested in becoming an authorized NY Cake Retail Partner, complete our wholesale application form for review.
Approved partners will receive access to wholesale pricing and ordering privileges.
👉 Apply Here:
https://nycake.com/pages/ws-account-create